Steve Will Do It Net Worth 2025: The YouTube Comeback & $12M Empire

For three years, the question wasn't just "how much is he worth," but "will he ever be back?" As of December 24, 2025, the wait is over. Stephen Deleonardis, known globally as SteveWillDoIt, has officially returned to YouTube, marking one of the most significant "re-platforming" events in social media history.But while his channel was dark, his bank account was anything but.

The Verdict: Steve Will Do It Net Worth in 2025

Most financial analysts and industry insiders now estimate the steve will do it net worth to be between $10 million and $12 million.

This is a significant jump from the $5 million estimates seen in early 2023. While his initial YouTube ban in 2022 cut off a major revenue stream, Steve successfully "pivoted" into high-equity business ventures like Happy Dad Hard Seltzer and exclusive content deals with Rumble, ensuring his wealth grew even while he was sidelined from the world's largest video platform.

The Christmas Comeback: $1 Million on the Line

Steve’s 2025 return isn't just a standard upload; it’s a high-stakes financial play. To celebrate his return, he announced a one-million-dollar giveaway to a single subscriber once his new channel hits the 1M sub mark.

This "all-or-nothing" marketing strategy is classic Deleonardis. It signals to the world—and to Google’s search algorithms—that he has the liquidity to drop seven figures on a whim. This comeback is expected to trigger a new wave of high-CPM brand deals, potentially doubling his annual income by the end of 2026.

Diversified Income: More Than Just a Creator

While most influencers rely purely on ad revenue, Stephen Deleonardis has spent the last few years building a high-equity business empire. This transition from "content creator" to "entrepreneur" is why his net worth continues to climb despite various platform challenges.

1. Happy Dad Hard Seltzer: The Crown Jewel

Steve is a key face and equity holder in Happy Dad, a brand that has completely disrupted the alcohol industry. By late 2025, Happy Dad has:

• Sold over 150 million cans since its 2021 launch.
• Become the #4 hard seltzer brand in the USA, expanding into thousands of retail locations including Total Wine & More.
• Generated an estimated $67 million in annual revenue, making Steve's stake in the company his most valuable long-term asset.

2. The Rumble Deal & Platform Equity

After his 2022 YouTube ban, Steve signed a landmark deal with the video platform Rumble.

• Exclusive Content: He produces weekly videos for a massive audience of over 640,000 followers.
• Strategic Growth: Steve was famously present at the New York Stock Exchange when Rumble went public (NASDAQ: RUM), fueling rumors of significant pre-IPO shares. His presence on the platform has helped Rumble become the "cool place" for the Gen Z demographic.

Inside the Asset Portfolio: The $5 Million "Baller" Lifestyle

The steve will do it net worth is most visible in his spending habits. Known for his "chaos and generosity," Steve’s personal collection of luxury goods is worth a small fortune.

The $2.6M+ Car Collection

Steve doesn't just buy cars; he buys rare pieces of automotive history. His current garage features:

• McLaren MSO X: One of only ten in the entire world, valued at roughly $1 million.
• Lamborghini Huracan (Happy Dad Edition): A custom-wrapped, high-performance machine worth $300,000.
• Rolls-Royce Cullinan: His preferred daily driver for luxury, priced at $500,000.

Real Estate & Luxury Gifts

Steve has shifted his primary residence between Miami and Las Vegas, holding high-value real estate in both hubs of influencer culture. Beyond his own walls, his wealth is often measured by what he gives away. To date, he has gifted:

• A Tesla Model X to a random fan.
• A Presidential Rolex to President Donald Trump.
• Countless high-end watches and vehicles to the NELK Boys and his "Full Send" crew.

Digital Assets: The Full Send NFT Success

One of the most significant contributors to the steve will do it net worth was the 2022 launch of the Full Send Metacard NFT. While many celebrity NFT projects crashed, Steve and the NELK Boys built a model that prioritized real-world utility over speculation.

• The Launch: 10,000 Metacards sold out in under 10 minutes, generating $23 million in immediate revenue.
• The Utility: Holders gained exclusive access to "Full Send" gyms, festivals, and even private meet-and-greets at Steve's homes.
• Market Resilience: In 2025, while the "JPEG" era of crypto has largely faded, these cards retain value due to their connection to the Happy Dad and Full Send business ecosystems.

Monthly Income Breakdown (December 2025)

How does Steve maintain a multi-million dollar lifestyle without traditional TV deals? In 2025, his income is a "triple threat" of content, commerce, and equity.

Frequently Asked Questions (FAQ)

Is SteveWillDoIt still part of NELK?

Yes, Steve remains a core member of the NELK Boys and a shareholder in their umbrella brand, Full Send. While he often films solo content for his own channels, he is a primary face of their massive business ventures like Happy Dad.

How did he make money while banned from YouTube?

During his three-year absence from YouTube, Steve focused on his Rumble channel (where he has over 640k followers) and his equity in Happy Dad Hard Seltzer. These two sources alone provided more financial stability than his original YouTube ad revenue.

What is SteveWillDoIt's new YouTube channel?

Following his December 24, 2025 return, his new channel is centered around high-production "TV-style" challenges and his signature million-dollar giveaways.

Conclusion: The Ultimate Pivot

The journey of the steve will do it net worth is a masterclass in modern branding. Stephen Deleonardis didn't just survive being "cancelled" or banned; he used that friction to build an empire that doesn't rely on any single platform.

As we close out 2025, Steve stands as one of the few creators who has successfully transitioned from "viral prankster" to "industrial titan." With his return to YouTube and a million-dollar giveaway on the horizon, his financial peak is likely still ahead of him.