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OnlyFans has grown into a digital giant with over 305 million users worldwide. The platform attracted nearly one billion website visits in January 2024, showing its huge global reach.
It now supports more than 4.11 million creators, with 936,000 new creator accounts joining in 2023. Financially, OnlyFans generated 1.3 billion dollars in revenue in 2023, with subscriptions contributing 541 million dollars. To date, the platform has paid out over 5 billion dollars to creators, although the typical creator makes just 150 to 180 dollars monthly.
This article explores OnlyFans statistics for 2025, from demographics and revenue streams to what drives creator success behind the scenes.
OnlyFans in 2025: Key Stats at a Glance
Total registered users and creators
By February 2025, OnlyFans reached 51.47 million content pieces, a 22 percent increase from last year.
The platform hosts 305 million fan accounts, up 27.7 percent from 238.85 million in 2022. In 2023 alone, 66 million new fans joined.
Creator accounts rose to 4.19 million in 2025, compared to 3.2 million in 2022. This is a 29.4 percent yearly growth. The application process remains selective, with only 36 percent of applicants approved. Between 2019 and 2023, creator numbers jumped by over 1,000 percent.
Monthly traffic and global reach
OnlyFans.com saw 397 million visits in July 2025, with users spending over 11 minutes per session. While slightly down from June, the site still ranks 79th globally, 54th in the US, and 7th in the adult content category.
The US leads in audience size, followed by the UK and Mexico. This broad reach has helped push OnlyFans’ estimated valuation to 8 billion dollars.
Fan-to-creator ratio explained
The platform maintains about 74 fans per creator. Creators make up just 1.3 percent of users, while fans account for 98.7 percent.
Key takeaways:
- Over 85 percent of users actively spend on subscriptions, tips, or content.
- Most fans subscribe to 1–3 creators.
- This imbalance means small numbers of creators serve massive audiences, with big earning potential for top performers.
Who Are the Creators? Demographics and Growth
Gender breakdown of creators
Women make up about 84 percent of all creators, equal to roughly 3.78 million accounts. Men represent 14–16 percent, while 2 percent identify as non-binary or other.
Subscriber demographics show the opposite: 78.9 percent of users are men. Male creators often focus on niches like fitness, gaming, and lifestyle.
Age distribution and generational trends
The average creator is 29 years old, with most between 20–40. Women average 29 years, while men average 32. Gen Z and millennials dominate the creator pool.
Top countries with most creators
- United States: 1.1 million creators
- United Kingdom: 280,000 creators
- Canada: 175,000
- Australia: 140,000
- Germany and Brazil: 105,000 each
- France, Mexico, Spain, Italy: around 70,000 each
Cyprus has the highest per-capita share of female creators, partly due to its low 12.5 percent corporate tax rate.
Approval rates for new creator accounts
In February 2025, 179,522 applications were submitted but only 36 percent were approved. Common rejection reasons include age verification failures, incomplete IDs, and security concerns.
This selective approval system helps keep the platform safe and credible.
Understanding the Subscribers: Who’s Paying and Why
User gender and age demographics
Subscribers are mostly male at 78.9 percent, while women make up 21 percent and others 0.1 percent. The average subscriber is 33 years old, slightly older than the average creator.
Age breakdown:
- 18–24: 17 percent
- 25–34: 43 percent
- 35–44: 28 percent
- 45+: 12 percent
Average number of subscriptions per user
Most fans follow only 1–3 creators:
- 35 percent stick to one subscription
- 33 percent follow 2–3
- 22 percent follow 4–6
- 10 percent follow 6+
The average fan spends about 21 dollars monthly. High-spending fans (8 percent) spend 100 dollars or more. Loyalty is strong, with 64 percent of fans staying at least three months.
Top countries by subscriber count
- United States: 47 percent
- United Kingdom: 14 percent
- Canada: 7 percent
- Germany: 5 percent
- Australia: 4 percent
- France: 3.5 percent
- Brazil: 3 percent
- Mexico: 2.5 percent
- Japan: 2 percent
Fans mostly pay for exclusive content (73 percent), direct interaction (61 percent), financial support (54 percent), and personalized experiences (48 percent).
OnlyFans Earnings Statistics: How Much Do Creators Make?
Average income vs top 1% earners
The average creator earns about 180 dollars monthly, or 2,160 dollars yearly.
Earnings distribution:
- Top 0.1%: 100,000–500,000 dollars monthly
- Top 1%: 10,000–50,000 dollars monthly
- Top 10%: 1,000–5,000 dollars monthly
The top 1 percent of creators take home 33 percent of all revenue, while the top 10 percent earn 73 percent.
Earnings by gender
Women earn 78 percent more than men on average and make up 85 percent of top earners. Still, men represent about 30 percent of the top 1 percent. High-profile male creators like Tyga earn millions monthly.
Revenue from tips, subscriptions, and custom content
Subscriptions make up only 4 percent of revenue. Direct messages contribute 70 percent, while tips and custom content account for the rest.
OnlyFans commission and payout model
OnlyFans takes a flat 20 percent cut from all creator revenue, regardless of size. The remaining 80 percent goes to creators.
In 2023, this model generated 1.3 billion dollars for the company.
Behind the Scenes: What You Don’t See on the Surface
Content moderation and account removals
Over 1,200 moderators review about 8 million pieces of content monthly. In 2024, 174,000 accounts were banned for prohibited content, fraud, underage concerns, or copyright violations.
Verification and approval process
Verification requires government ID and usually takes 24–72 hours. In February 2025, only 36 percent of applicants were approved. About 28,000 flagged names require extra checks.
Platform safety and compliance issues
AI scans for harmful content, flagging 13,500 pieces monthly for review. Payment processing remains a challenge, with occasional disruptions affecting payouts.
Identity theft and VPN misuse are ongoing issues, with 47,000 fraudulent account attempts and 125,000 VPN violations blocked in 2024. Content leaks remain common despite DMCA takedown efforts.
What Drives Success on OnlyFans?
Marketing and promotion strategies
Twitter drives 75 percent of traffic to OnlyFans in the US, making it the top marketing channel. TikTok and Reddit are also key platforms for promotion.
Posting frequency and content quality
Top creators post 2–3 times daily, mixing photos, videos, and interactive posts. Evenings and weekends see the most engagement.
Engagement and direct messaging
Direct messages account for the majority of income. Quick responses and interactive features like polls, Q&As, and challenges build loyal fanbases.
Collaborations and niche targeting
Creators boost growth through collaborations, cross-promotions, and live streams. These strategies expand reach and drive new subscriptions.
Conclusion
OnlyFans combines mass popularity with sharp income inequality. A small group of creators earns millions, while most earn modest amounts.
The platform continues to grow, with 305 million users and 4.19 million creators as of 2025. Women dominate creator roles, while men make up the majority of subscribers. Direct engagement drives most revenue, while subscriptions contribute relatively little.
Strict verification and content moderation keep the platform secure. Yet, challenges with payment systems and leaks remain ongoing.
Success depends on consistent posting, smart promotion, audience engagement, and collaboration. With a fan-to-creator ratio of 74:1, OnlyFans offers opportunities, but competition is intense.
FAQs
Q1. Is OnlyFans still growing in popularity?
Yes, it continues to grow with over 305 million users and 4.19 million creators in 2025.
Q2. What percentage of OnlyFans content is adult-oriented?
Around 70 percent of content is adult-focused, but niches like fitness, cooking, and lifestyle also thrive.
Q3. How much does the average OnlyFans creator earn?
The median income is about 180 dollars monthly, while top 1 percent earners make 10,000–50,000 dollars per month.
Q4. What are the key factors for success on OnlyFans?
Success requires frequent posting, promotion across social platforms, quick engagement with fans, and collaborations with other creators.
Q5. How does OnlyFans ensure platform safety and content moderation?
The company employs 1,200 moderators, uses AI tools, and enforces strict ID verification. Only about 36 percent of creator applications are approved.
