Liver King Net Worth 2025: Is Brian Johnson’s Empire Still Worth $310M?

In the world of fitness influencers, few names provoke as much visceral reaction as the Liver King. Born Brian Johnson, he became a global sensation by tearing into raw bull testicles and preaching the "Nine Ancestral Tenets." However, after the 2022 revelation of his $11,000-per-month steroid habit, many predicted the collapse of his empire.

Fast forward to late 2025, and the Liver King net worth story has taken a surprising turn. Far from fading away, Johnson has pivoted into a "redemption" brand, fueled by his 2025 Netflix documentary, Untold: The Liver King. While Johnson famously claimed a $310 million net worth at his peak, the 2025 reality is more grounded, yet still undeniably impressive.

Liver King Net Worth & Business Stats (2025)

The Supplement Engine: A $100 Million Powerhouse

Despite the public backlash, the core of the Liver King net worth remains his vertically integrated supplement empire. In 2025, his wellness brands continue to dominate the "Ancestral" niche, proving that his customer base is remarkably resilient.

Ancestral Supplements & Heart & Soil

Johnson's primary wealth driver is Ancestral Supplements, which remains a titan on Amazon.

• Revenue Streams: In 2025, Ancestral Supplements alone generates an estimated $1 million to $2 million in monthly revenue via Amazon, with direct-to-consumer (DTC) sales on his website contributing another $4 million to $5 million annually.
• Heart & Soil Sales: His secondary brand, Heart & Soil, which focuses on "whole food" organ supplements, has grown to an estimated $10 million to $15 million in annual revenue.
• Profit Margins: Industry standards for supplements hover around 38%. With Johnson owning much of the supply chain, his personal take-home pay from these ventures remains in the mid-seven figures annually.

The 2025 "Netflix Effect": Untold: The Liver King

A major contributor to his 2025 financial status was the release of his documentary, Untold: The Liver King, on May 13, 2025.

• The Licensing Deal: For a 70-minute deep dive into his life and "fall from grace," Netflix reportedly paid a significant licensing fee. While exact figures are private, similar Untold installments have netted subjects between $250,000 and $750,000 in appearance and production fees.
• The Brand Pivot: The documentary served as a massive marketing vehicle for his 2025 "transparency" rebrand. In the film, Johnson admitted he "got it all wrong" regarding steroids, which helped stabilize his follower count and led to a surge in supplement sales from curious new viewers.

Krowa Beauty: The Pivot to Skincare

In early 2025, Brian and his wife Barbara (the "Liver Queen") expanded their empire into the cosmetics world with Krowa Beauty.

• The Concept: Following the same "ancestral" logic, Krowa uses tallow and animal-based fats for skincare, targeting the "clean beauty" market.
• Financial Impact: This diversification is a strategic move to insulate the Liver King net worth from future fitness-related controversies by appealing to a broader, lifestyle-focused demographic.

The $25M Lawsuit: "Kaput" and Settled

For those tracking the Liver King net worth as a barometer of his legal troubles, the biggest news of 2025 is the resolution of the $25 million class-action lawsuit. Originally filed in New York following his steroid confession, the case accused Johnson of deceptive marketing.

• The Status: As of late 2025, the lawsuit is officially dismissed.
• The Outcome: While the details remain confidential, legal experts suggest a private settlement was reached. The voluntary dismissal "with prejudice" means the case is dead and cannot be refiled.
• The Financial Hit: While a $25 million payout would have been catastrophic, a private settlement likely cost Johnson in the low seven figures, a sum he easily covered with his $100M annual brand revenue.

Texas Real Estate: Marketing Stages, Not Just Homes

A significant portion of Brian Johnson’s wealth is tied up in his Texas properties, which serve dual purposes as family residences and backdrops for his viral content.

The Austin Mansion ($7M – $8M)

Johnson and his family reside in an 8,300-square-foot Spanish-style estate in Austin.

• The Valuation: While 2023 estimates placed the home at $4 million, the 2025 Austin luxury market has seen these "Spanish Oaks" style compounds appreciate significantly. Similar homes in his neighborhood sold for between $7.5M and $9M in mid-2025.
• Features: The "marketing stage" includes a custom-built commercial-grade gym, a cold plunge sanctuary, and a massive outdoor "primal" kitchen.

Liver Ranch ($1.5M – $2M)

Located on the outskirts of Austin, the 10-acre Liver Ranch is where the "primitive" training videos are filmed.

• Assets: The ranch houses his cattle, his custom M35 "Deuce and a Half" military truck, and the famous outdoor "barbarian" workout rig.
• Appreciation: As Austin continues to expand, the land value of the ranch has increased by an estimated 20% since 2023.

2025 Controversies: The Joe Rogan Incident

In June 2025, the Liver King net worth faced a different kind of threat: a legal arrest. Johnson was arrested in Austin on charges of "terroristic threats" after a series of erratic social media posts targeting Joe Rogan.

• The Incident: Johnson reportedly traveled to Rogan's hometown to "pick a fight," leading to a Class B misdemeanor charge.
• The Cost: Johnson was released on $20,000 bail. While the bail amount was negligible for him, the incident sparked a new wave of "erratic behavior" headlines that temporarily cooled some of his 2025 brand partnership negotiations.

The Monthly "Primal" Burn Rate

Even with a massive income, Johnson’s lifestyle is expensive. Maintaining the Liver King persona requires significant overhead:

• The PED Bill: Despite his "natural" rebrand, Johnson's previous $11,000/month steroid and HGH cycle remains a famous figure in his financial history.
• Travel & Logistics: Between private jet charters for his "Tribal Tours" and the specialized raw-food supply chain for his family and staff, his monthly burn rate is estimated at $50,000 to $70,000.

The 2026 Pivot: From Digital Content to Physical Wellness

As we move into 2026, the Liver King net worth is increasingly tied to his shift from a social media influencer to a physical hospitality mogul. Johnson has realized that digital followers can be fickle, but real estate and "experience" economies offer much higher stability.

The "302 Wellness Resorts" Vision

In the final scenes of his Netflix documentary, Johnson laid out a staggering goal: building 302 Ancestral Wellness Resorts.

• The Business Model: These resorts are designed as "Primal retreats" where fans pay premium rates to live like Johnson for a week—raw food, morning sun, cold plunges, and barbarian training.
• The "Liver Ranch" Produce Store: In a move that signals his retail ambitions, he has already begun converting parts of his Texas ranch into a physical produce store and meeting place for the "Primal" community. This move into local, organic grocery could be his most significant financial play yet, positioning him to compete in the $800 billion U.S. grocery market.

Final Verdict: Why the Liver King Brand is Bulletproof

Despite a $25 million lawsuit, a steroid scandal that would have ended any other career, and a viral arrest in 2025, Brian Johnson’s net worth remains on an upward trajectory. Why?

1. Supply Chain Ownership: He doesn't just promote products; he owns the companies that make them. This means he keeps the profit margins that usually go to middlemen.
2. Scandal Normalization: Johnson has mastered the "Redemption Arc." By moving from "perfect Primal" to "struggling human" in his 2025 documentary, he actually deepened the bond with his core audience.
3. Asset Diversification: By moving into Krowa Beauty and Ancestral Hospitality, he has ensured that his income isn't solely dependent on his own physique or social media standing.

Conclusion: The Future of the Primal King

The Liver King net worth in 2025 is estimated at $15 million to $20 million, with his companies generating north of $100 million in annual revenue. While he may never reach the $310 million valuation he once claimed, Brian Johnson has successfully navigated a "PR death sentence" to emerge as a diverse business mogul.

As he transitions into retail and hospitality in 2026, one thing is certain: The Liver King is no longer just a man eating raw meat on the internet—he is the CEO of a multi-generational wellness empire.