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Jordan North's net worth stands at around £730,000 based on internet reports, though no official confirmation exists. His BBC Radio 1 DJ salary remained under £150,000 until July 2021. This amount was nowhere near Jacqueline Jossa's earnings, who won I'm A Celebrity before Jordan's appearance and has built a fortune of £1.2 million.
The radio personality's story started with a media production degree from the University of Sunderland. His career reached new heights during his I'm A Celebrity appearance, where Ladbrokes made him the first 2020 campmate to become odds-on favorite at 4/5.
His success extends beyond radio – since 2018, Jordan has co-hosted "Help I Sexted My Boss," a podcast that earned a British Podcast Award nomination for Best Entertainment Podcast in 2020.
Jordan's financial growth reflects his rising popularity in British media. His recent departure from ITV could open doors to new opportunities that might boost his net worth further. The comparison with other celebrities shows his potential to increase his earnings substantially as his career continues to evolve.
How much is Jordan North worth?
Jordan North's net worth remains a bit of a mystery, even with his rising fame. Different sources give different numbers, but everyone agrees his value shot up after his time on I'm A Celebrity.
Estimated net worth and sources
The radio personality's finances were modest before his big break on reality TV. Experts put his worth at "in the hundreds of thousands" before I'm A Celebrity. His job at BBC Radio 1, while prestigious, didn't make him one of the big earners – he wasn't on the yearly list of presenters making over £150,000.
All the same, Jordan has developed some serious social media income streams. Recent numbers show he makes between $160,880 and $220,360 each year from Instagram. His earnings come from sponsorships and brand partnerships. With 889,536 followers, he pulls in $3,280 to $4,500 weekly just from Instagram.
How his earnings have changed since 2020
The year 2020 changed everything for Jordan's bank account. He had a solid career before entering the Welsh castle for I'm A Celebrity, but hadn't hit the big time yet. PR agent Mark Borkowski saw what was coming and said Jordan "could easily exploit a million quid out of endorsements" after the show.
Borkowski got it right. Jordan's social media following grew faster than anyone expected. This is
a big deal as it means that he can now charge premium rates for sponsored posts. His weekly sponsorship money can hit $4,500, showing just how much reality TV exposure boosted his earning power.
Comparison with other I'm A Celeb stars
Jordan's financial success matches what we've seen with other I'm A Celebrity stars. Take Emily Atack from The Inbetweeners – she made around £500,000 after her time on the show through her sketch show and stand-up tour.
The show itself pays well, with stars getting "tens of thousands" just to appear. But that's just the start. The platform opens doors to endorsements, TV appearances, and social media money that keeps coming long after the show ends.
From student radio to BBC Radio 1
Jordan North built his net worth through years of hard work, starting with his university education and early radio experiences. His career shows how persistence in smaller roles can lead to national recognition and better earning opportunities.
University years and first radio gigs
North's broadcasting career started at the University of Sunderland, where he earned a First Class degree in Media Production in 2011. He spent countless hours at the university's radio station, Spark FM. "I literally did every show… that's when I learnt about the presenter that I wanted to be," North later said.
He also worked part-time at Blackpool Pleasure Beach's radio station, which showed his early passion for broadcasting.
Breakthrough with The Hits Radio
North's career took off in his final university year after he won Bauer Media's 'Star of 2011 Competition'. This victory earned him a Sunday show on The Hits Radio, his first professional broadcasting role. After graduation, he spent three years at Preston FM and continued to develop his skills at various stations.
Climbing the ranks at BBC Radio
North started his BBC career as a researcher and producer at BBC Radio 5 Live. He moved on to several regional stations including Capital Manchester and Rock FM, where he became a drive time presenter in 2014.
His BBC Radio 1 opportunity came through freelance cover presenting that same year. He quickly became known as Radio 1's "supply teacher".
His hard work paid off in 2018 when he landed his first permanent Radio 1 position hosting the station's Greatest Hits show on Sunday mornings. By September 2020, right before his I'm A Celebrity appearance, North had become the regular weekend host for the 11am-1pm slot. This role secured his place among Britain's national radio personalities.
The I’m A Celebrity effect on his career
Jordan North's life changed overnight when he joined I'm A Celebrity… Get Me Out Of Here!. The radio presenter became a household name, and his career opportunities grew significantly after he faced his fears in the Welsh castle.
How the show boosted his public profile
The 2020 series of I'm A Celebrity made Jordan an instant star when he finished as runner-up. His popularity skyrocketed so quickly that bookmakers changed his odds to 4/5 within days of his first appearance.
He became the first 2020 campmate to lead the betting odds. His "happy place" mantra during the trials appealed to viewers across the country, and people saw him as genuine and down-to-earth.
Sponsorships and brand deals post-show
Jordan's newfound fame opened doors to strategic collaborations after I'm A Celebrity. He signed deals with major companies that wanted to use his authentic personality. PR expert Mark Borkowski said Jordan "could easily exploit a million quid out of endorsements" after the show.
His deal with JD Sports shows how his market value increased when viewers saw his real personality on national TV.
Social media growth and monetization
Jordan's social media presence exploded, and this is a big deal as it means that he found new ways to earn money. His Instagram following now stands at 889,536 followers. He makes between $3,280 and $4,500 weekly from sponsored content.
His yearly Instagram earnings could reach $160,880-$220,360 – an income stream that didn't exist before his reality TV success.
What’s next for Jordan North?
Jordan North's career continues to grow as he builds on his radio fame and reality TV success. His smart career choices suggest his net worth will see significant increases over the next few years.
TV appearances and podcast success
Jordan has expanded his television presence beyond guest appearances since leaving BBC Radio 1. His podcast "Help I Sexted My Boss" earned a nomination for the British Podcast Award for Best Entertainment Podcast and continues to thrive.
The show proves he can connect with audiences on different media platforms and create revenue streams beyond traditional broadcasting.
Potential future projects
New lucrative ventures await Jordan after his Radio 1 departure. His warm, relatable personality makes him a natural fit for presenting roles on mainstream television shows, particularly in entertainment and reality TV genres.
He could host competition shows or become a regular panelist on entertainment programs. His growing social media presence also makes him attractive for brand partnerships.
Public perception and staying power
Jordan's genuine authenticity captured viewers' hearts during I'm A Celebrity. This authenticity combined with his northern charm creates a trustworthy public image that appeals to advertisers and audiences.
His career longevity looks promising because his success comes from genuine character rather than manufactured celebrity. Jordan's future seems bright, especially as he varies his professional portfolio while staying true to the relatable personality that made the public fall in love with him.
Conclusion
Jordan North's net worth stands at £730,000, marking his rise from a northern radio host to a beloved national figure. His earnings have grown alongside his career as he moved from a fresh university graduate at small radio stations to making substantial money across different media platforms.
North's career shows his true grit and authenticity. He started small – doing university radio and broadcasts at Blackpool Pleasure Beach. Through hard work rather than overnight fame, he built his name step by step. His BBC Radio 1 role gave him stability, though he earned less than many other media personalities.
His big break came with I'm A Celebrity, which changed everything about his public image and earning power. The show let millions see his real personality, and new opportunities started flowing in. His social media following took off, bringing in good money through brand deals and sponsored content.
North left BBC Radio 1 recently, but this move points to exciting new opportunities rather than a step back. His podcast's success shows he can thrive in different media formats. His authentic northern charm connects with people all over the country. This real quality helps him stand out in an industry often full of fake personalities.
His story shows how being genuine can lead to real success. While £730,000 might not match
some celebrity fortunes, North's star keeps rising as he moves into TV and grows his social media presence. His down-to-earth personality and honest approach have proved much more valuable than his original radio paycheck could ever suggest.
FAQs
Q1. What is Jordan North's estimated net worth?
Jordan North's estimated net worth is approximately £730,000, though this figure is not officially confirmed. His earnings have increased significantly since his appearance on I'm A Celebrity in 2020.
Q2. How did Jordan North start his career in radio?
Jordan North began his radio career during his university years at the University of Sunderland, where he was involved with the university's radio station, Spark FM. He also worked part-time at Blackpool Pleasure Beach's radio station while studying.
Q3. How did I'm A Celebrity affect Jordan North's career?
Participating in I'm A Celebrity significantly boosted Jordan North's public profile and earning potential. It led to increased brand partnerships, sponsorship deals, and substantial growth in his social media following, creating new revenue streams.
Q4. What is Jordan North doing after leaving BBC Radio 1?
After leaving BBC Radio 1, Jordan North has expanded his television presence and continues to co-host the successful podcast "Help I Sexted My Boss". He's also exploring new opportunities in mainstream television and leveraging his growing social media presence for brand partnerships.
Q5. How does Jordan North's net worth compare to other celebrities?
While Jordan North's net worth is growing, it's still modest compared to some other celebrities. For instance, Jacqueline Jossa, who won I'm A Celebrity the year before Jordan competed, is worth around £1.2 million. However, Jordan's authentic personality and growing popularity suggest his earning potential will continue to increase.
